Innovation Guide 03 - 10 Key Innovation

10 Key Innovation Drivers

The need to capitalize on enabling the right innovation drivers and building a culture of innovation has never been more important. With every organisation now competing in a global marketplace, trying to seduce super savvy customers & consumers, the need to build innovation capability is now at the centre of the strategic radar. So, when CEOs and executive teams consider what the consequences are of their organisation not being agile enough, they already know the answer. Failure to ‘move fast’ and in different, disruptive ways means a swift, painful and public death!

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